Evidence into advantage.
I help leaders, organisations and teams turn data, research and AI into decisions that hold up — pairing advanced analytics with a deep read of how people actually work.
You have the data. The hard part is knowing what to do with it.
Most organisations aren't short on data or reports — they're short on direction. I work at the intersection of academia and industry to turn evidence into decisions: what's driving performance, where value is leaking, and which move creates the biggest commercial and human impact.
Award-winning research on one side, boardroom pragmatism on the other. Rigorous method, applied to the decision in front of you.
Turning rigorous evidence into better business decisions.
Three ways I work with you.
Consulting & Analytics
Research strategy and advanced analytics that move commercial, regulatory and political decisions — from market and social research to predictive modelling, scenario simulation and demand mapping.
Academic Leadership & Research
Peer-reviewed publication, curriculum innovation and doctoral supervision — bringing scholarly rigour and governance to how organisations and institutions learn and lead.
Teaching, Coaching & Executive Training
High-impact learning for individuals and organisations across analytics, research, media, leadership and strategy — plus customised executive programs for data-driven decision-making and leading through change.
Frameworks built from research, proven in practice.
Three proprietary tools I've developed over years of applied research and client work — each turning a hard, messy problem into something you can measure and manage.
An AI-powered framework to help organisations identify, measure and manage technostress and AI-induced stress in the workforce — and turn technological change into a competitive advantage.
Hands-on training, coaching and immersive workshops for executives, analysts and researchers who want to master the tools and thinking behind modern analytics — tailored and delivered face-to-face.
Large Language Model Optimisation (LLMO). Just as SEO reshaped search, Br.AI.N ensures every AI answer, assistant and GenAI result reflects your true brand voice — so you're trusted, consistent and amplified.
Room reserved for your next offering — swap this card in when you're ready to launch it.
Two worlds, one practice.
I'm a research-driven, practice-oriented leader with over 14 years of experience across strategic consulting, analytics and higher education. My career bridges academia and industry — from publishing award-winning research and designing cutting-edge curricula, to advising multinationals, governments and regulatory agencies on complex strategic challenges.
I specialise in transforming data into actionable insight — whether through advanced analytics and AI-driven models, or rigorous, evidence-based inquiry. The through-line is the same: sharper decisions, measurable results.
finance · FMCG · healthcare · energy · aviation · education · infrastructure · government
