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Welcome to Dr. Ash Najmaei Website!
My mission
My experience
My services
To empower organisations, leaders, and teams to thrive in a technology-driven world by combining cutting-edge analytics, actionable insights, and proven research methodologies with a deep understanding of human performance, wellbeing, and strategic decision-making.
My services
My experience
My services
I offer a suite of specialist consulting, training, and research solutions designed to bridge the gap between data, technology, and human outcomes. This includes THREE propriatary tools: Cyberzenetix, Methodox & Br.AI.N
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My experience
My experience
My experience
With 14+ years of international experience spanning consulting, academia, and applied research, I have worked with clients across finance, FMCG, healthcare, energy, aviation, education, infrastructure, and government and have designed, led, and delivered numerous impactful research projects with commercial and social outcomes in Australia and overseas.
About me and my Services
About me?
I am a research-driven, practice-oriented leader with over 14 years of experience in strategic consulting, analytics, and higher education. My career bridges the worlds of academia and industry — from publishing award-winning research and designing cutting-edge curricula, to advising multinational corporations, governments, and regulatory agencies on complex strategic challenges. I specialise in transforming data into actionable insights, whether through advanced analytics and AI-driven models or rigorous, evidence-based academic inquiry.
What I do?
Consulting & Analytics
- Market & social research strategy
- Predictive modelling, scenario simulation, and MRP modelling
- Brand and customer insights (BWS, RTD, CPG, finance, energy, aviation)
- Choice modelling, segmentation, price elasticity, and demand mapping
- Development of automated analytics tools (R Shiny, Power BI)
- Strategic advisory for commercial, regulatory, and political clients
Academic Leadership:
- Curriculum innovation & hybrid teaching excellence
- Research supervision (Masters & Doctoral)
- Policy & governance in higher education
- Global conference presentations and publications
- Award-winning contributions to management, marketing, and analytics research
I work at the intersection of education, research, analytics, and AI innovation, offering tailored solutions for clients, organisations, and learners seeking evidence-based strategies, actionable insights, and measurable results.
Teaching & Coaching
I design and deliver engaging, high-impact learning experiences for individuals and organisations, covering topics such as analytics, market research, media management, leadership, and business strategy. My approach blends theory and practice to ensure participants gain practical skills they can apply immediately.
Executive Training
I provide customised executive and leadership development programs that equip senior leaders with the tools to make data-driven decisions, understand market dynamics, and lead teams through change. These programs combine cutting-edge insights with interactive exercises and real-world case studies.
Marketing & Public Opinion Research (Freelance & Advisory)
I undertake bespoke projects in consumer insights, brand strategy, and public opinion analysis, helping businesses, policymakers, and advocacy groups understand and influence their audiences. Services include survey design, advanced analytics (segmentation, choice modelling, MRP), and insight storytelling for maximum impact.
Power BI Dashboard Design & Data Visualisation
I build custom Power BI dashboards that turn complex data into clear, interactive, and actionable visual narratives. From business performance tracking to research reporting, I create solutions that empower clients to explore their data and make informed decisions.
Cyberzenetix – AI Solutions for Technostress & Workplace Wellbeing
I lead Cyberzenetix, a proprietary AI-powered framework designed to help organisations identify, measure, and manage technostress and AI-induced stress among employees. This solution combines advanced survey analytics, qualitative insights, and machine learning models to:
- Diagnose the drivers and impacts of technostress in your workforce
- Model its effects on job satisfaction, retention, innovation, and productivity
- Recommend targeted interventions to turn technological change into a competitive advantage
Discover Cyberzenetix
Cyberzenetix is the propriatary of Dr Ash Najmaei. It is result of years of practical experience and academic research into workplace stress caused by technology — and, more recently, by the rapid rise of artificial intelligence. It’s a unique framework I’ve developed to help employers understand, measure, and manage the hidden impact of technology on their workforce.
What it does?
I work with organisations — from small businesses to large enterprises — to answer critical questions:
- If employees feel stressed due to technology and AI
- How that stress is experienced in daily work
- How much it affects individuals and teams
- Where in the organisation these stress triggers occur
By diagnosing these patterns, Cyberzenetix reveals how technostress influences:
- Productivity and performance
- Job attitudes and work engagement
- Work–life balance
- Employee perceptions of their job and their employer
How It works
Using a blend of employee surveys, interviews, and advanced analytics, I uncover the sources and intensity of technostress, model its organisational impact, and provide managers with practical, evidence-based solutions to:
- Reduce unnecessary stress and cognitive overload
- Improve digital adoption and AI integration outcomes
- Enhance employee engagement, satisfaction, and retention
Why It matters
In the rapidly AI-driven digital workplace, technology is both an enabler and a stressor. Unchecked technostress in general and AI-induced stress erodes morale, slows innovation, and reduces ROI on digital investments.
Cyberzenetix equips leaders with clear insights and actionable strategies to create healthier, more resilient teams — turning technology from a source of pressure into a source of performance.
Contact Us
Ready to take the first step? Contact me today to learn more about our services and how we can help you achieve your goals. I look forward to hearing from you!
METHODOX
Executive Coaching, Practical Training & Immersive Workshops in Analytics & Research Methodology
Methodox is my hands-on training and coaching program for executives, analysts, and researchers who want to master the tools, techniques, and thinking needed to excel in modern analytics and research. Every program is tailored to your organisation’s needs and delivered face-to-face for maximum engagement and impact.
What We Cover
Our workshops, bootcamps, and coaching sessions span the full spectrum of analytics and research capabilities, including:
- Text Analytics & Bibliometrics – Extracting meaning and insight from unstructured data
- Statistical Analysis Tools – Mastering SPSS, Q Research Software, and advanced Excel analytics
- Programming for Data Science – Practical applications of Python and R in analytics projects
- Data Visualisation & Storytelling – Creating compelling narratives with Power BI and Looker Studio
- Advanced Modelling Techniques – Structural Equation Modelling (SEM), Partial Least Squares (PLS), predictive modelling, and simulation
- Machine Learning & AI Applications – Practical methods to integrate AI into research and decision-making
- Database Querying & Integration – SQL for managing, cleaning, and combining complex datasets
Why Methodox Works
- Tailored Content – Every program is customised to the skill levels, industry context, and goals of your team
- Executive Focus – Designed for leaders and decision-makers who need insights they can apply immediately
- Practical Outcomes – No academic fluff — every session is built around real-world data, tools, and challenges
- Face-to-Face Delivery – High-impact, interactive sessions that encourage collaboration and problem-solving
Ideal For
- Executive teams looking to enhance data literacy
- Research and insights teams seeking new skills and tools
- Organisations wanting to embed advanced analytics capabilities internally
Contact Us
Ready to take the next step? Contact me today to learn more about our services and how we can help you achieve your goals. We look forward to hearing from you!
BR.AI.N
Propriatary framework to optimise brands for Gen AI
Br.AI.N™ helps brands stay authentic in the AI age.
We optimise Large Language Models so every AI-powered answer, search result, and customer interaction reflects your true brand voice. With Br.AI.N™, your brand isn’t just found — it’s trusted, consistent, and amplified.
Br. AI. N™ – Brand Optimization for the AI Age
At Br.AI.N™, we help brands find their true voice in the era of Generative AI. Just as SEO reshaped how businesses appear in search engines, LLMO (Large Language Model Optimisation) is transforming how brands show up in AI-driven conversations, assistants, and search.
We specialise in aligning AI with your brand’s unique identity — making sure every answer, chatbot response, campaign copy, and GenAI search result speaks in your authentic voice. From building machine-readable brand blueprints to training AI systems with your knowledge and tone, Br.AI.N™ ensures your brand is not just present in the AI age, but trusted, consistent, and amplified.
How It Works
Our proprietary LLMO Framework covers:
- Audit – analysing how your brand is represented in AI today.
- Optimise – creating brand tone libraries, prompt frameworks, and knowledge packs.
- Measure – tracking KPIs like brand adherence, AI citations, and customer satisfaction.
- Evolve – continuous optimisation as AI platforms change.
With Br.AI.N™, you don’t just adapt to Generative AI — you lead it.
Because in the AI age, brands deserve better than generic answers.
Contact Us
Ready to take the next step? Contact me today to learn more about our services and how we can help you achieve your goals. We look forward to hearing from you!